--- title: "B&B Hotels vs SureStay: which hotel brand is better?" description: "On the numbers: B&B Hotels. B&B Hotels vs SureStay, compared across 498 and 397 hotels: guest and Google ratings, hotel age, amenities and who wins in the 21…" url: https://stayversus.com/en/brands/b-and-b-hotels-vs-surestay/ language: en source: StayVersus (https://stayversus.com) retrieved: 2026-10-15 --- # B&B Hotels vs SureStay Averages across 498 B&B Hotels and 397 SureStay hotels, and a head-to-head in the 21 cities where both brands have a hotel. B&B Hotels ## [B&B Hotels](https://stayversus.com/en/brands/b-and-b-hotels/) - **Average guest rating:** 8.2 · - **Hotels tracked:** 498 Best Western Hotels & Resorts ## [SureStay](https://stayversus.com/en/brands/surestay/) - **Average guest rating:** 8.1 · - **Hotels tracked:** 397 The short answer ## On the numbers: B&B Hotels B&B Hotels leads on 6 of 7 measures. The gap in average guest rating is small (0.14), so the hotel you pick matters more than the brand. ## Every measured fact Averages over each brand's hotels. A dot marks the better figure. | | B&B Hotels | SureStay | | --- | --- | --- | | Guest ratings | | Average guest rating | 8.24 (+0.14) | 8.10 | | Rated 8 or more | 73% (+13%) | 60% | | Rated below 7 | 4% | 9% | | Average Google rating | 4.09/5 (+0.21) | 3.88/5 | | Guest reviews behind the average | 43,762 | 31,554 | | Same city, head to head (cities where both are rated: 17) | | Cities where it is rated higher | 7 | 5 | | The hotels | | Hotels tracked | 498 | 397 | | Countries | 17 | 18 | | Typical opening year | 2011 | 1997 | | Built or renovated in the last 10 years | 62% | 71% | | Usual check-in | 14:00 | 15:00 | | Usual check-out | 12:00 | 11:00 | ## Both brands, same city The best-rated hotel of each brand in cities where both have one. Open a match-up for the full hotel comparison. - ### [Paris](https://stayversus.com/en/france/paris/) France [B&B Hotel près de Disneyland Paris](https://stayversus.com/en/hotel/b-b-hotel-pres-de-disneyland-paris-paris/) 8.5 · Brand average here: 7.8 [Sure Hotel by Best Western Paris Gare du Nord](https://stayversus.com/en/hotel/sure-hotel-by-best-western-paris-gare-du-nord-paris/) 7.2 · Brand average here: 7.2 [Compare these two](https://stayversus.com/en/compare/b-b-hotel-pres-de-disneyland-paris-paris-vs-sure-hotel-by-best-western-paris-gare-du-nord-paris/) - ### [Milan](https://stayversus.com/en/italy/milan/) Italy [B&B Hotel Milano City Center Duomo](https://stayversus.com/en/hotel/b-b-hotel-milano-city-center-duomo-milan/) 8.7 · Brand average here: 8.4 [Jet Hotel, Sure Hotel Collection by Best Western](https://stayversus.com/en/hotel/jet-hotel-sure-hotel-collection-by-best-western-milan/) 6.9 · Brand average here: 7.9 [Compare these two](https://stayversus.com/en/compare/b-b-hotel-milano-city-center-duomo-milan-vs-jet-hotel-sure-hotel-collection-by-best-western-milan/) - ### [Munich](https://stayversus.com/en/germany/munich/) Germany [B&B HOTEL Munchen-Schwabing](https://stayversus.com/en/hotel/b-b-hotel-munchen-schwabing-munich/) 8.7 · Brand average here: 8.0 [Sure Hotel by Best Western München Hauptbahnhof](https://stayversus.com/en/hotel/sure-hotel-by-best-western-munchen-hauptbahnhof-munich/) 8.0 · Brand average here: 8.0 [Compare these two](https://stayversus.com/en/compare/b-b-hotel-munchen-schwabing-munich-vs-sure-hotel-by-best-western-munchen-hauptbahnhof-munich/) - ### [Rome](https://stayversus.com/en/italy/rome/) Italy [B&B Hotel Roma Italia Viminale](https://stayversus.com/en/hotel/b-b-hotel-roma-italia-viminale-rome/) 8.6 · Brand average here: 8.5 [Hotel Raffaello - Sure Hotel Collection by Best Western](https://stayversus.com/en/hotel/hotel-raffaello-sure-hotel-collection-by-best-western-rome/) 8.9 · Brand average here: 8.9 [Compare these two](https://stayversus.com/en/compare/b-b-hotel-roma-italia-viminale-rome-vs-hotel-raffaello-sure-hotel-collection-by-best-western-rome/) - ### [Florence](https://stayversus.com/en/italy/florence/) Italy [B&B Hotel Firenze Laurus al Duomo](https://stayversus.com/en/hotel/b-b-hotel-firenze-laurus-al-duomo-florence/) 9.0 · Brand average here: 8.3 [De La Pace- Sure Hotel Collection by Best Western](https://stayversus.com/en/hotel/de-la-pace-sure-hotel-collection-by-best-western-florence/) 8.0 · Brand average here: 8.0 [Compare these two](https://stayversus.com/en/compare/b-b-hotel-firenze-laurus-al-duomo-florence-vs-de-la-pace-sure-hotel-collection-by-best-western-florence/) - ### [Essen](https://stayversus.com/en/germany/essen/) Germany [B&B HOTEL Essen-Nord](https://stayversus.com/en/hotel/b-b-hotel-essen-nord-essen/) Brand average here: 7.6 [Hotel Essener Hof; Sure Hotel Collection by Best Western](https://stayversus.com/en/hotel/hotel-essener-hof-sure-hotel-collection-by-best-western-essen/) 8.8 · Brand average here: 8.8 [Compare these two](https://stayversus.com/en/compare/b-b-hotel-essen-nord-essen-vs-hotel-essener-hof-sure-hotel-collection-by-best-western-essen/) - ### [Bordeaux](https://stayversus.com/en/france/bordeaux/) France [B&B Hotel Bordeaux Centre Gare Saint-Jean](https://stayversus.com/en/hotel/b-b-hotel-bordeaux-centre-gare-saint-jean-bordeaux/) 8.2 · Brand average here: 8.2 [Sure Hotel by Best Western Bordeaux Lac](https://stayversus.com/en/hotel/sure-hotel-by-best-western-bordeaux-lac-bordeaux/) 8.2 · Brand average here: 8.2 [Compare these two](https://stayversus.com/en/compare/b-b-hotel-bordeaux-centre-gare-saint-jean-bordeaux-vs-sure-hotel-by-best-western-bordeaux-lac-bordeaux/) - ### [Nantes](https://stayversus.com/en/france/nantes/) France [B&B Hotel NANTES Parc Expos La Beaujoire](https://stayversus.com/en/hotel/b-b-hotel-nantes-parc-expos-la-beaujoire-nantes/) 7.4 · Brand average here: 7.5 [Sure Hotel by Best Western Nantes Beaujoire](https://stayversus.com/en/hotel/sure-hotel-by-best-western-nantes-beaujoire-nantes/) 7.7 · Brand average here: 7.7 [Compare these two](https://stayversus.com/en/compare/b-b-hotel-nantes-parc-expos-la-beaujoire-nantes-vs-sure-hotel-by-best-western-nantes-beaujoire-nantes/) - ### [Padua](https://stayversus.com/en/italy/padua/) Italy [B&B Hotel Padova](https://stayversus.com/en/hotel/b-b-hotel-padova-padua/) 8.2 · Brand average here: 8.8 [Sure Hotel by Best Western Milano](https://stayversus.com/en/hotel/sure-hotel-by-best-western-milano-padua/) 8.4 · Brand average here: 8.4 [Compare these two](https://stayversus.com/en/compare/b-b-hotel-padova-padua-vs-sure-hotel-by-best-western-milano-padua/) - ### [Calais](https://stayversus.com/en/france/calais/) France [B&B HOTEL Calais Centre St Pierre](https://stayversus.com/en/hotel/b-b-hotel-calais-centre-st-pierre-calais/) 8.1 · Brand average here: 8.1 [Sure Hotel by Best Western Calais Coquelles Tunnel s/ Manche](https://stayversus.com/en/hotel/sure-hotel-by-best-western-calais-coquelles-tunnel-s-manche-calais/) 8.1 · Brand average here: 8.1 [Compare these two](https://stayversus.com/en/compare/b-b-hotel-calais-centre-st-pierre-calais-vs-sure-hotel-by-best-western-calais-coquelles-tunnel-s-manche-calais/) - ### [Wilhelmshaven](https://stayversus.com/en/germany/wilhelmshaven/) Germany [B&B Hotel Wilhelmshaven](https://stayversus.com/en/hotel/b-b-hotel-wilhelmshaven-wilhelmshaven/) 9.0 · Brand average here: 9.0 [Wilhelmshaven Ahoi, Sure Hotel Collection by Best Western](https://stayversus.com/en/hotel/wilhelmshaven-ahoi-sure-hotel-collection-by-best-western-wilhelmshaven/) 8.1 · Brand average here: 8.1 [Compare these two](https://stayversus.com/en/compare/b-b-hotel-wilhelmshaven-wilhelmshaven-vs-wilhelmshaven-ahoi-sure-hotel-collection-by-best-western-wilhelmshaven/) - ### [Genoa](https://stayversus.com/en/italy/genoa/) Italy [B&B Hotel Genova City Center](https://stayversus.com/en/hotel/b-b-hotel-genova-city-center-genoa/) 8.9 · Brand average here: 8.9 [Sure Hotel by Best Western Nologo](https://stayversus.com/en/hotel/sure-hotel-by-best-western-nologo-genoa/) 8.9 · Brand average here: 8.9 [Compare these two](https://stayversus.com/en/compare/b-b-hotel-genova-city-center-genoa-vs-sure-hotel-by-best-western-nologo-genoa/) ## B&B Hotels or SureStay: common questions ### Is B&B Hotels or SureStay better? On average, B&B Hotels hotels score 8.24/10 from guests and SureStay hotels 8.10/10. B&B Hotels leads on 6 of the 7 measures we compare. The gap in average guest rating is small (0.14), so the hotel you pick matters more than the brand. ### When both are in the same city, which is rated higher? In the 17 cities where both have rated hotels, B&B Hotels has the higher average in 7 and SureStay in 5. ### Which brand has newer hotels? The typical B&B Hotels hotel opened in 2011, the typical SureStay hotel in 1997. ### Which brand has more hotels? StayVersus tracks 498 B&B Hotels hotels in 17 countries and 397 SureStay hotels in 18 countries. ### Do B&B Hotels and SureStay belong to the same company? No. B&B Hotels belongs to B&B Hotels, SureStay to Best Western Hotels & Resorts. ## More brand match-ups - [B&B Hotels vs ibis](https://stayversus.com/en/brands/b-and-b-hotels-vs-ibis/) - [B&B Hotels vs Best Western](https://stayversus.com/en/brands/b-and-b-hotels-vs-best-western/) - [B&B Hotels vs Campanile](https://stayversus.com/en/brands/b-and-b-hotels-vs-campanile/) - [B&B Hotels vs Holiday Inn Express](https://stayversus.com/en/brands/b-and-b-hotels-vs-holiday-inn-express/) - [B&B Hotels vs ibis budget](https://stayversus.com/en/brands/b-and-b-hotels-vs-ibis-budget/) - [B&B Hotels vs Kyriad](https://stayversus.com/en/brands/b-and-b-hotels-vs-kyriad/) - [B&B Hotels vs Première Classe](https://stayversus.com/en/brands/b-and-b-hotels-vs-premiere-classe/) - [Holiday Inn Express vs SureStay](https://stayversus.com/en/brands/holiday-inn-express-vs-surestay/) - [Hampton Inn vs SureStay](https://stayversus.com/en/brands/hampton-inn-vs-surestay/) - [Quality Inn vs SureStay](https://stayversus.com/en/brands/quality-inn-vs-surestay/) Updated 14 Oct 2026. Averages over the hotels StayVersus tracks: guest ratings from Agoda (hotels with 5+ reviews), Google ratings from public Google Maps listings (hotels with 20+ reviews). A hotel counts for a brand only when its name confirms it. [How we score](https://stayversus.com/en/about/) --- Source: https://stayversus.com/en/brands/b-and-b-hotels-vs-surestay/. Facts are compiled by StayVersus from partner data (Agoda), Overture Maps, OpenStreetMap, OurAirports, public Google Maps listings and hotels' own websites. Scores use one formula for every hotel. Methodology: https://stayversus.com/en/about/