--- title: "Best Western vs Spark by Hilton: which hotel brand is better?" description: "On the numbers: Best Western. Best Western vs Spark by Hilton, compared across 1,494 and 296 hotels: guest and Google ratings, hotel age, amenities and who…" url: https://stayversus.com/en/brands/best-western-vs-spark-by-hilton/ language: en source: StayVersus (https://stayversus.com) retrieved: 2026-10-15 --- # Best Western vs Spark by Hilton Averages across 1,494 Best Western and 296 Spark by Hilton hotels, and a head-to-head in the 100 cities where both brands have a hotel. Best Western Hotels & Resorts ## [Best Western](https://stayversus.com/en/brands/best-western/) - **Average guest rating:** 8.4 · - **Hotels tracked:** 1,494 Hilton ## [Spark by Hilton](https://stayversus.com/en/brands/spark-by-hilton/) - **Average guest rating:** 8.4 · - **Hotels tracked:** 296 The short answer ## On the numbers: Best Western Best Western leads on 3 of 7 measures. Both average 8.35/10 from guests, so the hotel you pick matters more than the brand. ## Every measured fact Averages over each brand's hotels. A dot marks the better figure. | | Best Western | Spark by Hilton | | --- | --- | --- | | Guest ratings | | Average guest rating | 8.35 | 8.35 | | Rated 8 or more | 77% (+3%) | 74% | | Rated below 7 | 2% | 8% | | Average Google rating | 4.09/5 (+0.18) | 3.91/5 | | Guest reviews behind the average | 156,862 | 4,616 | | Same city, head to head (cities where both are rated: 53) | | Cities where it is rated higher | 20 | 31 | | The hotels | | Hotels tracked | 1,494 | 296 | | Countries | 56 | 14 | | Typical opening year | 1998 | 2003 | | Built or renovated in the last 10 years | 56% | 57% | | Usual check-in | 15:00 | 15:00 | | Usual check-out | 11:00 | 11:00 | | Hotels that list it | | Free breakfast | 41% | 98% | | Swimming pool | 51% | 73% | | Gym | 56% | 64% | | Free parking | 71% | 93% | | Pets allowed | 13% | 7% | | Shuttle | 21% | 7% | | Laundry | 52% | 90% | | Hot tub | 23% | 14% | | Restaurant | 15% | 0% | | Bar | 73% | 10% | | Kitchen | 8% | 2% | ## Both brands, same city The best-rated hotel of each brand in cities where both have one. Open a match-up for the full hotel comparison. - ### [London](https://stayversus.com/en/united-kingdom/london/) United Kingdom [Best Western Buckingham Palace Road](https://stayversus.com/en/hotel/best-western-buckingham-palace-road-london/) 8.4 · Brand average here: 8.0 [Spark by Hilton London Chiswick](https://stayversus.com/en/hotel/spark-by-hilton-london-chiswick-london/) 9.3 · Brand average here: 8.7 [Compare these two](https://stayversus.com/en/compare/best-western-buckingham-palace-road-london-vs-spark-by-hilton-london-chiswick-london/) - ### [Phoenix (AZ)](https://stayversus.com/en/united-states/phoenix-az/) United States [Best Western Downtown Phoenix](https://stayversus.com/en/hotel/best-western-downtown-phoenix-phoenix-az/) 8.7 · Brand average here: 8.2 [Spark by Hilton Glendale Phoenix North](https://stayversus.com/en/hotel/spark-by-hilton-glendale-phoenix-north-phoenix-az/) 9.8 · Brand average here: 9.0 [Compare these two](https://stayversus.com/en/compare/best-western-downtown-phoenix-phoenix-az-vs-spark-by-hilton-glendale-phoenix-north-phoenix-az/) - ### [Houston (TX)](https://stayversus.com/en/united-states/houston-tx/) United States [Best Western Sugarland Inn](https://stayversus.com/en/hotel/best-western-sugarland-inn-houston-tx/) 8.2 · Brand average here: 8.0 [Spark by Hilton Houston West Clay Road](https://stayversus.com/en/hotel/spark-by-hilton-houston-west-clay-road-houston-tx/) Brand average here: 8.1 [Compare these two](https://stayversus.com/en/compare/best-western-sugarland-inn-houston-tx-vs-spark-by-hilton-houston-west-clay-road-houston-tx/) - ### [San Antonio (TX)](https://stayversus.com/en/united-states/san-antonio-tx/) United States [Best Western Medical Center North Inn & Suites Near Six Flags](https://stayversus.com/en/hotel/best-western-medical-center-north-inn-suites-near-six-flags-san-antonio-tx/) 10.0 · Brand average here: 8.2 [Spark by Hilton San Antonio Airport](https://stayversus.com/en/hotel/spark-by-hilton-san-antonio-airport-san-antonio-tx/) 7.8 · Brand average here: 7.2 [Compare these two](https://stayversus.com/en/compare/best-western-medical-center-north-inn-suites-near-six-flags-san-antonio-tx-vs-spark-by-hilton-san-antonio-airport-san-antonio-tx/) - ### [Dallas (TX)](https://stayversus.com/en/united-states/dallas-tx/) United States [Best Western Northwest Inn](https://stayversus.com/en/hotel/best-western-northwest-inn-dallas-tx/) 8.3 · Brand average here: 7.5 [Spark by Hilton Grapevine DFW North](https://stayversus.com/en/hotel/spark-by-hilton-grapevine-dfw-north-dallas-tx/) 8.6 · Brand average here: 8.4 [Compare these two](https://stayversus.com/en/compare/best-western-northwest-inn-dallas-tx-vs-spark-by-hilton-grapevine-dfw-north-dallas-tx/) - ### [Savannah (GA)](https://stayversus.com/en/united-states/savannah-ga/) United States [Best Western Central Inn](https://stayversus.com/en/hotel/best-western-central-inn-savannah-ga/) 8.8 · Brand average here: 8.0 [Spark by Hilton Savannah South I-95](https://stayversus.com/en/hotel/spark-by-hilton-savannah-south-i-95-savannah-ga/) Brand average here: 8.2 [Compare these two](https://stayversus.com/en/compare/best-western-central-inn-savannah-ga-vs-spark-by-hilton-savannah-south-i-95-savannah-ga/) - ### [San Jose (CA)](https://stayversus.com/en/united-states/san-jose-ca/) United States [Best Western University Inn Santa Clara](https://stayversus.com/en/hotel/best-western-university-inn-santa-clara-san-jose-ca/) 8.5 · Brand average here: 8.2 [Spark by Hilton San Jose Airport](https://stayversus.com/en/hotel/spark-by-hilton-san-jose-airport-san-jose-ca/) 8.6 · Brand average here: 8.6 [Compare these two](https://stayversus.com/en/compare/best-western-university-inn-santa-clara-san-jose-ca-vs-spark-by-hilton-san-jose-airport-san-jose-ca/) - ### [Columbus (OH)](https://stayversus.com/en/united-states/columbus-oh/) United States [Best Western Suites](https://stayversus.com/en/hotel/best-western-suites-columbus-oh/) 8.8 · Brand average here: 8.6 [Spark by Hilton Columbus East Pickerington](https://stayversus.com/en/hotel/spark-by-hilton-columbus-east-pickerington-columbus-oh/) 7.1 · Brand average here: 7.1 [Compare these two](https://stayversus.com/en/compare/best-western-suites-columbus-oh-vs-spark-by-hilton-columbus-east-pickerington-columbus-oh/) - ### [St. Augustine (FL)](https://stayversus.com/en/united-states/st-augustine-fl/) United States [Best Western Historic Bayfront](https://stayversus.com/en/hotel/best-western-historic-bayfront-st-augustine-fl/) 8.7 · Brand average here: 8.4 [Spark by Hilton St. Augustine Historic District](https://stayversus.com/en/hotel/spark-by-hilton-st-augustine-historic-district-st-augustine-fl/) Brand average here: 8.5 [Compare these two](https://stayversus.com/en/compare/best-western-historic-bayfront-st-augustine-fl-vs-spark-by-hilton-st-augustine-historic-district-st-augustine-fl/) - ### [Orlando (FL)](https://stayversus.com/en/united-states/orlando-fl/) United States [Best Western Orlando Gateway Hotel](https://stayversus.com/en/hotel/best-western-orlando-gateway-hotel-orlando-fl/) 8.1 · Brand average here: 8.1 [Spark by Hilton Orlando near SeaWorld](https://stayversus.com/en/hotel/spark-by-hilton-orlando-near-seaworld-orlando-fl/) 8.8 · Brand average here: 8.3 [Compare these two](https://stayversus.com/en/compare/best-western-orlando-gateway-hotel-orlando-fl-vs-spark-by-hilton-orlando-near-seaworld-orlando-fl/) - ### [Atlanta (GA)](https://stayversus.com/en/united-states/atlanta-ga/) United States [Best Western Atlanta-Marietta Ballpark Hotel](https://stayversus.com/en/hotel/best-western-atlanta-marietta-ballpark-hotel-atlanta-ga/) 9.3 · Brand average here: 8.6 [Spark by Hilton Atlanta Cumberland Ballpark](https://stayversus.com/en/hotel/spark-by-hilton-atlanta-cumberland-ballpark-atlanta-ga/) 9.7 · Brand average here: 8.4 [Compare these two](https://stayversus.com/en/compare/best-western-atlanta-marietta-ballpark-hotel-atlanta-ga-vs-spark-by-hilton-atlanta-cumberland-ballpark-atlanta-ga/) - ### [Denver (CO)](https://stayversus.com/en/united-states/denver-co/) United States [Best Western Denver East](https://stayversus.com/en/hotel/best-western-denver-east-denver-co/) 7.3 · Brand average here: 7.3 [Spark by Hilton Denver East I 70](https://stayversus.com/en/hotel/spark-by-hilton-denver-east-i-70-denver-co/) 7.8 · Brand average here: 7.6 [Compare these two](https://stayversus.com/en/compare/best-western-denver-east-denver-co-vs-spark-by-hilton-denver-east-i-70-denver-co/) ## Best Western or Spark by Hilton: common questions ### Is Best Western or Spark by Hilton better? On average, Best Western hotels score 8.35/10 from guests and Spark by Hilton hotels 8.35/10. Best Western leads on 3 of the 7 measures we compare. Both average 8.35/10 from guests, so the hotel you pick matters more than the brand. ### When both are in the same city, which is rated higher? In the 53 cities where both have rated hotels, Best Western has the higher average in 20 and Spark by Hilton in 31. ### Which brand has newer hotels? The typical Spark by Hilton hotel opened in 2003, the typical Best Western hotel in 1998. ### Do Best Western and Spark by Hilton hotels include free breakfast? 41% of Best Western hotels and 98% of Spark by Hilton hotels list free breakfast, counting hotels with a complete amenity list. Check the page of the hotel you book. ### Which brand has more hotels? StayVersus tracks 1,494 Best Western hotels in 56 countries and 296 Spark by Hilton hotels in 14 countries. ### Do Best Western and Spark by Hilton belong to the same company? No. Best Western belongs to Best Western Hotels & Resorts, Spark by Hilton to Hilton. ## More brand match-ups - [Best Western vs Holiday Inn Express](https://stayversus.com/en/brands/best-western-vs-holiday-inn-express/) - [Best Western vs Hampton Inn](https://stayversus.com/en/brands/best-western-vs-hampton-inn/) - [Best Western vs Quality Inn](https://stayversus.com/en/brands/best-western-vs-quality-inn/) - [Best Western vs Super 8](https://stayversus.com/en/brands/best-western-vs-super-8/) - [Best Western vs Days Inn](https://stayversus.com/en/brands/best-western-vs-days-inn/) - [Best Western vs Comfort Inn](https://stayversus.com/en/brands/best-western-vs-comfort-inn/) - [Best Western vs Motel 6](https://stayversus.com/en/brands/best-western-vs-motel-6/) - [Holiday Inn Express vs Spark by Hilton](https://stayversus.com/en/brands/holiday-inn-express-vs-spark-by-hilton/) - [Hampton Inn vs Spark by Hilton](https://stayversus.com/en/brands/hampton-inn-vs-spark-by-hilton/) - [Quality Inn vs Spark by Hilton](https://stayversus.com/en/brands/quality-inn-vs-spark-by-hilton/) Updated 14 Oct 2026. Averages over the hotels StayVersus tracks: guest ratings from Agoda (hotels with 5+ reviews), Google ratings from public Google Maps listings (hotels with 20+ reviews). A hotel counts for a brand only when its name confirms it. [How we score](https://stayversus.com/en/about/) --- Source: https://stayversus.com/en/brands/best-western-vs-spark-by-hilton/. Facts are compiled by StayVersus from partner data (Agoda), Overture Maps, OpenStreetMap, OurAirports, public Google Maps listings and hotels' own websites. Scores use one formula for every hotel. Methodology: https://stayversus.com/en/about/