--- title: "Best Western vs SureStay: which hotel brand is better?" description: "On the numbers: Best Western. Best Western vs SureStay, compared across 1,494 and 397 hotels: guest and Google ratings, hotel age, amenities and who wins in…" url: https://stayversus.com/en/brands/best-western-vs-surestay/ language: en source: StayVersus (https://stayversus.com) retrieved: 2026-10-14 --- # Best Western vs SureStay Averages across 1,494 Best Western and 397 SureStay hotels, and a head-to-head in the 66 cities where both brands have a hotel. Best Western Hotels & Resorts ## [Best Western](https://stayversus.com/en/brands/best-western/) - **Average guest rating:** 8.4 · - **Hotels tracked:** 1,494 Best Western Hotels & Resorts ## [SureStay](https://stayversus.com/en/brands/surestay/) - **Average guest rating:** 8.1 · - **Hotels tracked:** 397 The short answer ## On the numbers: Best Western Best Western leads on 5 of 7 measures. Average guest rating differs by 0.25 points. ## Every measured fact Averages over each brand's hotels. A dot marks the better figure. | | Best Western | SureStay | | --- | --- | --- | | Guest ratings | | Average guest rating | 8.35 (+0.25) | 8.10 | | Rated 8 or more | 77% (+17%) | 60% | | Rated below 7 | 2% | 9% | | Average Google rating | 4.09/5 (+0.21) | 3.88/5 | | Guest reviews behind the average | 156,862 | 31,554 | | Same city, head to head (cities where both are rated: 50) | | Cities where it is rated higher | 32 | 16 | | The hotels | | Hotels tracked | 1,494 | 397 | | Countries | 56 | 18 | | Typical opening year | 1998 | 1997 | | Built or renovated in the last 10 years | 56% | 71% | | Usual check-in | 15:00 | 15:00 | | Usual check-out | 11:00 | 11:00 | | Hotels that list it | | Free breakfast | 41% | 59% | | Swimming pool | 51% | 65% | | Gym | 56% | 44% | | Free parking | 71% | 79% | | Pets allowed | 13% | 15% | | Shuttle | 21% | 12% | | Laundry | 52% | 71% | | Hot tub | 23% | 18% | | Restaurant | 15% | 26% | | Bar | 73% | 65% | | Kitchen | 8% | 12% | ## Both brands, same city The best-rated hotel of each brand in cities where both have one. Open a match-up for the full hotel comparison. - ### [Paris](https://stayversus.com/en/france/paris/) France [Best Western 11BAUER Paris Saint-Ouen](https://stayversus.com/en/hotel/best-western-11bauer-paris-saint-ouen-paris/) 9.3 · Brand average here: 8.2 [Sure Hotel by Best Western Paris Gare du Nord](https://stayversus.com/en/hotel/sure-hotel-by-best-western-paris-gare-du-nord-paris/) 7.2 · Brand average here: 7.2 [Compare these two](https://stayversus.com/en/compare/best-western-11bauer-paris-saint-ouen-paris-vs-sure-hotel-by-best-western-paris-gare-du-nord-paris/) - ### [Los Angeles (CA)](https://stayversus.com/en/united-states/los-angeles-ca/) United States [Best Western Norwalk Inn](https://stayversus.com/en/hotel/best-western-norwalk-inn-los-angeles-ca/) 8.6 · Brand average here: 8.1 [SureStay by Best Western Santa Monica](https://stayversus.com/en/hotel/surestay-by-best-western-santa-monica-los-angeles-ca/) 8.8 · Brand average here: 7.6 [Compare these two](https://stayversus.com/en/compare/best-western-norwalk-inn-los-angeles-ca-vs-surestay-by-best-western-santa-monica-los-angeles-ca/) - ### [Bangkok](https://stayversus.com/en/thailand/bangkok/) Thailand [Best Western Matter Tiwanon Hotel](https://stayversus.com/en/hotel/best-western-matter-tiwanon-hotel-bangkok/) 9.8 · Brand average here: 8.9 [SimpleStay Chatuchak, SureStay Collection by Best Western](https://stayversus.com/en/hotel/simplestay-chatuchak-surestay-collection-by-best-western-bangkok/) 9.1 · Brand average here: 9.1 [Compare these two](https://stayversus.com/en/compare/best-western-matter-tiwanon-hotel-bangkok-vs-simplestay-chatuchak-surestay-collection-by-best-western-bangkok/) - ### [London](https://stayversus.com/en/united-kingdom/london/) United Kingdom [Best Western Buckingham Palace Road](https://stayversus.com/en/hotel/best-western-buckingham-palace-road-london/) 8.4 · Brand average here: 8.0 [Queensway Hotel, Sure Hotel Collection by Best Western](https://stayversus.com/en/hotel/queensway-hotel-sure-hotel-collection-by-best-western-london/) 7.2 · Brand average here: 7.2 [Compare these two](https://stayversus.com/en/compare/best-western-buckingham-palace-road-london-vs-queensway-hotel-sure-hotel-collection-by-best-western-london/) - ### [Phoenix (AZ)](https://stayversus.com/en/united-states/phoenix-az/) United States [Best Western Downtown Phoenix](https://stayversus.com/en/hotel/best-western-downtown-phoenix-phoenix-az/) 8.7 · Brand average here: 8.2 [SureStay Plus by Best Western Mesa Superstition Springs](https://stayversus.com/en/hotel/surestay-plus-by-best-western-mesa-superstition-springs-phoenix-az/) 8.1 · Brand average here: 7.4 [Compare these two](https://stayversus.com/en/compare/best-western-downtown-phoenix-phoenix-az-vs-surestay-plus-by-best-western-mesa-superstition-springs-phoenix-az/) - ### [Rome](https://stayversus.com/en/italy/rome/) Italy [Best Western Hotel Piccadilly](https://stayversus.com/en/hotel/best-western-hotel-piccadilly-rome/) 8.4 · Brand average here: 7.8 [Hotel Raffaello - Sure Hotel Collection by Best Western](https://stayversus.com/en/hotel/hotel-raffaello-sure-hotel-collection-by-best-western-rome/) 8.9 · Brand average here: 8.9 [Compare these two](https://stayversus.com/en/compare/best-western-hotel-piccadilly-rome-vs-hotel-raffaello-sure-hotel-collection-by-best-western-rome/) - ### [San Antonio (TX)](https://stayversus.com/en/united-states/san-antonio-tx/) United States [Best Western Medical Center North Inn & Suites Near Six Flags](https://stayversus.com/en/hotel/best-western-medical-center-north-inn-suites-near-six-flags-san-antonio-tx/) 10.0 · Brand average here: 8.2 [SureStay Plus by Best Western San Antonio Fiesta Inn](https://stayversus.com/en/hotel/surestay-plus-by-best-western-san-antonio-fiesta-inn-san-antonio-tx/) 8.5 · Brand average here: 7.5 [Compare these two](https://stayversus.com/en/compare/best-western-medical-center-north-inn-suites-near-six-flags-san-antonio-tx-vs-surestay-plus-by-best-western-san-antonio-fiesta-inn-san-antonio-tx/) - ### [Houston (TX)](https://stayversus.com/en/united-states/houston-tx/) United States [Best Western Sugarland Inn](https://stayversus.com/en/hotel/best-western-sugarland-inn-houston-tx/) 8.2 · Brand average here: 8.0 [SureStay Plus by Best Western Humble](https://stayversus.com/en/hotel/surestay-plus-by-best-western-humble-houston-tx/) 9.0 · Brand average here: 8.9 [Compare these two](https://stayversus.com/en/compare/best-western-sugarland-inn-houston-tx-vs-surestay-plus-by-best-western-humble-houston-tx/) - ### [Milan](https://stayversus.com/en/italy/milan/) Italy [Best Western Hotel City](https://stayversus.com/en/hotel/best-western-hotel-city-milan/) 8.8 · Brand average here: 8.4 [Jet Hotel, Sure Hotel Collection by Best Western](https://stayversus.com/en/hotel/jet-hotel-sure-hotel-collection-by-best-western-milan/) 6.9 · Brand average here: 7.9 [Compare these two](https://stayversus.com/en/compare/best-western-hotel-city-milan-vs-jet-hotel-sure-hotel-collection-by-best-western-milan/) - ### [San Jose (CA)](https://stayversus.com/en/united-states/san-jose-ca/) United States [Best Western University Inn Santa Clara](https://stayversus.com/en/hotel/best-western-university-inn-santa-clara-san-jose-ca/) 8.5 · Brand average here: 8.2 [SureStay Plus by Best Western Santa Clara Silicon Valley](https://stayversus.com/en/hotel/surestay-plus-by-best-western-santa-clara-silicon-valley-san-jose-ca/) 8.4 · Brand average here: 7.7 [Compare these two](https://stayversus.com/en/compare/best-western-university-inn-santa-clara-san-jose-ca-vs-surestay-plus-by-best-western-santa-clara-silicon-valley-san-jose-ca/) - ### [San Francisco (CA)](https://stayversus.com/en/united-states/san-francisco-ca/) United States [Best Western Corte Madera Inn](https://stayversus.com/en/hotel/best-western-corte-madera-inn-san-francisco-ca/) 8.8 · Brand average here: 8.2 [SureStay by Best Western San Rafael](https://stayversus.com/en/hotel/surestay-by-best-western-san-rafael-san-francisco-ca/) 8.6 · Brand average here: 7.9 [Compare these two](https://stayversus.com/en/compare/best-western-corte-madera-inn-san-francisco-ca-vs-surestay-by-best-western-san-rafael-san-francisco-ca/) - ### [Chicago (IL)](https://stayversus.com/en/united-states/chicago-il/) United States [Best Western River North Hotel](https://stayversus.com/en/hotel/best-western-river-north-hotel-chicago-il/) 8.1 · Brand average here: 7.6 [Hotel Chicago West Loop, SureStay Collection by Best Western](https://stayversus.com/en/hotel/hotel-chicago-west-loop-surestay-collection-by-best-western-chicago-il/) 8.1 · Brand average here: 8.1 [Compare these two](https://stayversus.com/en/compare/best-western-river-north-hotel-chicago-il-vs-hotel-chicago-west-loop-surestay-collection-by-best-western-chicago-il/) ## Best Western or SureStay: common questions ### Is Best Western or SureStay better? On average, Best Western hotels score 8.35/10 from guests and SureStay hotels 8.10/10. Best Western leads on 5 of the 7 measures we compare. Average guest rating differs by 0.25 points. ### When both are in the same city, which is rated higher? In the 50 cities where both have rated hotels, Best Western has the higher average in 32 and SureStay in 16. ### Which brand has newer hotels? They are about the same age: the typical hotel of each brand opened in 1998. ### Do Best Western and SureStay hotels include free breakfast? 41% of Best Western hotels and 59% of SureStay hotels list free breakfast, counting hotels with a complete amenity list. Check the page of the hotel you book. ### Which brand has more hotels? StayVersus tracks 1,494 Best Western hotels in 56 countries and 397 SureStay hotels in 18 countries. ### Do Best Western and SureStay belong to the same company? Yes, both belong to Best Western Hotels & Resorts. ## More brand match-ups - [Best Western vs Holiday Inn Express](https://stayversus.com/en/brands/best-western-vs-holiday-inn-express/) - [Best Western vs Hampton Inn](https://stayversus.com/en/brands/best-western-vs-hampton-inn/) - [Best Western vs Quality Inn](https://stayversus.com/en/brands/best-western-vs-quality-inn/) - [Best Western vs Super 8](https://stayversus.com/en/brands/best-western-vs-super-8/) - [Best Western vs Days Inn](https://stayversus.com/en/brands/best-western-vs-days-inn/) - [Best Western vs Comfort Inn](https://stayversus.com/en/brands/best-western-vs-comfort-inn/) - [Best Western vs Motel 6](https://stayversus.com/en/brands/best-western-vs-motel-6/) - [Holiday Inn Express vs SureStay](https://stayversus.com/en/brands/holiday-inn-express-vs-surestay/) - [Hampton Inn vs SureStay](https://stayversus.com/en/brands/hampton-inn-vs-surestay/) - [Quality Inn vs SureStay](https://stayversus.com/en/brands/quality-inn-vs-surestay/) Updated 14 Oct 2026. Averages over the hotels StayVersus tracks: guest ratings from Agoda (hotels with 5+ reviews), Google ratings from public Google Maps listings (hotels with 20+ reviews). A hotel counts for a brand only when its name confirms it. [How we score](https://stayversus.com/en/about/) --- Source: https://stayversus.com/en/brands/best-western-vs-surestay/. Facts are compiled by StayVersus from partner data (Agoda), Overture Maps, OpenStreetMap, OurAirports, public Google Maps listings and hotels' own websites. Scores use one formula for every hotel. Methodology: https://stayversus.com/en/about/