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Hotel Eternal Flame vs Shakespeare Hotel

Both are in Hakuba, 340 m apart. Here is where each one is stronger.

Hotel★★Hakuba

Hotel Eternal Flame

Guest rating
9.8 Exceptional
Location score
5.6
Score by category
2 of 5
Check rates

Hotel★★★Hakuba

Shakespeare Hotel

Guest rating
7.9 Good
Location score
5.8
Score by category
2 of 5
Check rates

The short answer

Too close to call

Each hotel leads in 2 categories. Your priorities decide. 340 m apart.

Choose Hotel Eternal Flame if you want

  • the more consistently praised stay (9.8 / 7.9)
  • a smaller, quieter hotel (Rooms: 14 / 39)

Choose Shakespeare Hotel if you want

  • a spa and wellness
  • a big hotel with more facilities (Rooms: 39 / 14)

Why is Hotel Eternal Flame better than Shakespeare Hotel?

  1. 1Higher guest rating (9.8 vs 7.9)+1.9
  2. 2Earlier check-in (13:00 vs 15:00)−2h

Why is Shakespeare Hotel better than Hotel Eternal Flame?

  1. 1Has a spa
  2. 2Higher star rating (3★ vs 2★)+1★
  3. 3More guest reviews (164 vs 16), so the rating is more reliable×10
  4. 4Newer or more recently renovated (2017 vs 2014)+3y

All compared facts

Every category is scored from 0 to 10 with the same formula for every hotel.

Hotel Eternal Flame vs Shakespeare Hotel: which hotel is better?
Hotel Eternal Flame vs Shakespeare Hotel: which hotel is better?Hotel Eternal FlameShakespeare Hotel
Score by category
Guest rating 9.8 +1.9 7.9
Location 5.6 5.8
Facilities 4.2 5.0 +0.8
Spa & wellness 1.0 4.0 +3.0
Public transport 2.8 +1.7 1.1
Ratings & reviews
StayVersus score 9.2 +1.1 8.0
Guest rating 9.8 +1.9 7.9
Number of reviews 16 164 +148
Google rating – 4.4/5
Google reviews – 134
Rank in Hakuba top 5% +90% bottom 5%
Location
Location score 5.6 5.8 +0.2
Distance to Hakuba centre 1.5 km −310 m 1.8 km
To public transport 1.5 km −320 m 1.8 km
To the airport 59 km 59 km
Restaurants within 500 m 48 49
To the nearest food shop 940 m −280 m 1.2 km
Shops within 500 m 0 0
Sights within 1 km 2 2
Rooms & building
Star rating ★★ ★★★ +1★
Rooms 14 39
Floors 2 3
Newest building or renovation 2014 2017 +3y
Listed amenities 14 14
Policies
Check-in from 13:00 −2h 15:00
Check-out until 10:00 10:00
Amenities
Free Wi-Fi ✓ ✓
Free parking ✓ ✓
Shuttle ✓ ✓
Concierge ✓ ✓
Laundry ✓ ✓
Luggage storage ✓ ✓
Breakfast ✓ ✓
Bar ✓ ✓
Massage ✓ ✓
Air conditioning ✓ ✓
In-room safe ✓ –
Blackout curtains ✓ ✓
Spa – ✓
Which hotel suits you
Business trips ✓ –
Spa & relaxation – ✓

Price for your dates

Prices come from booking partners and can change. The final price is shown before you book.

Live prices around both hotels

Real nightly rates from booking partners for the dates you picked above. Tap a price for the offer.

Location

340 m apart

Hotel Eternal Flame: city centre: 410 m, nearest station 白馬駅 (Hakuba Sta.): 1.5 km, Shinshu-Matsumoto Airport (MMJ): 59 km, 48 places to eat within 500 m, 2 sights within 1 km.

Shakespeare Hotel: city centre: 120 m, nearest station 白馬駅 (Hakuba Sta.): 1.8 km, Shinshu-Matsumoto Airport (MMJ): 59 km, 49 places to eat within 500 m, 2 sights within 1 km.

Weather in Hakuba

Hotel Eternal Flame or Shakespeare Hotel: common questions

Which is better, Hotel Eternal Flame or Shakespeare Hotel?

They are evenly matched. Hotel Eternal Flame is stronger in guest rating, public transport; Shakespeare Hotel is stronger in facilities, spa & wellness.

Which is cheaper, Hotel Eternal Flame or Shakespeare Hotel?

Prices change by date. Pick your dates above to see both nightly prices side by side.

Which hotel is closer to the centre?

Hotel Eternal Flame is closer: 1.5 km from the centre, against 1.8 km for Shakespeare Hotel.

How far apart are Hotel Eternal Flame and Shakespeare Hotel?

The two hotels are 340 m apart in a straight line.

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Updated 6 Oct 2026. Data: Agoda, Overture Maps, OpenStreetMap, OurAirports and hotels' own websites. We may earn a commission from partner links; it never changes the comparison. How we score