Best Western vs Spark by Hilton
Averages across 1,494 Best Western and 296 Spark by Hilton hotels, and a head-to-head in the 100 cities where both brands have a hotel.
The short answer
On the numbers: Best Western
Best Western leads on 3 of 7 measures. Both average 8.35/10 from guests, so the hotel you pick matters more than the brand.
Every measured fact
Averages over each brand's hotels. A dot marks the better figure.
| Best Western vs Spark by Hilton: which hotel brand is better? | Best Western | Spark by Hilton |
|---|---|---|
| Guest ratings | ||
| Average guest rating | 8.35 | 8.35 |
| Rated 8 or more | 77% +3% | 74% |
| Rated below 7 | 2% | 8% |
| Average Google rating | 4.09/5 +0.18 | 3.91/5 |
| Guest reviews behind the average | 156,862 | 4,616 |
| Same city, head to head (cities where both are rated: 53) | ||
| Cities where it is rated higher | 20 | 31 |
| The hotels | ||
| Hotels tracked | 1,494 | 296 |
| Countries | 56 | 14 |
| Typical opening year | 1998 | 2003 |
| Built or renovated in the last 10 years | 56% | 57% |
| Usual check-in | 15:00 | 15:00 |
| Usual check-out | 11:00 | 11:00 |
| Hotels that list it | ||
| Free breakfast | 41% | 98% |
| Swimming pool | 51% | 73% |
| Gym | 56% | 64% |
| Free parking | 71% | 93% |
| Pets allowed | 13% | 7% |
| Shuttle | 21% | 7% |
| Laundry | 52% | 90% |
| Hot tub | 23% | 14% |
| Restaurant | 15% | 0% |
| Bar | 73% | 10% |
| Kitchen | 8% | 2% |
Both brands, same city
The best-rated hotel of each brand in cities where both have one. Open a match-up for the full hotel comparison.
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London United Kingdom
Compare these twoBest Western Buckingham Palace Road 8.4 Brand average here: 8.0
Spark by Hilton London Chiswick 9.3 Brand average here: 8.7
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Phoenix (AZ) United States
Compare these twoBest Western Downtown Phoenix 8.7 Brand average here: 8.2
Spark by Hilton Glendale Phoenix North 9.8 Brand average here: 9.0
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Houston (TX) United States
Compare these twoBest Western Sugarland Inn 8.2 Brand average here: 8.0
Spark by Hilton Houston West Clay Road Brand average here: 8.1
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San Antonio (TX) United States
Compare these twoBest Western Medical Center North Inn & Suites Near Six Flags 10.0 Brand average here: 8.2
Spark by Hilton San Antonio Airport 7.8 Brand average here: 7.2
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Dallas (TX) United States
Compare these twoBest Western Northwest Inn 8.3 Brand average here: 7.5
Spark by Hilton Grapevine DFW North 8.6 Brand average here: 8.4
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Savannah (GA) United States
Compare these twoBest Western Central Inn 8.8 Brand average here: 8.0
Spark by Hilton Savannah South I-95 Brand average here: 8.2
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San Jose (CA) United States
Compare these twoBest Western University Inn Santa Clara 8.5 Brand average here: 8.2
Spark by Hilton San Jose Airport 8.6 Brand average here: 8.6
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Columbus (OH) United States
Compare these twoBest Western Suites 8.8 Brand average here: 8.6
Spark by Hilton Columbus East Pickerington 7.1 Brand average here: 7.1
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St. Augustine (FL) United States
Compare these twoBest Western Historic Bayfront 8.7 Brand average here: 8.4
Spark by Hilton St. Augustine Historic District Brand average here: 8.5
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Orlando (FL) United States
Compare these twoBest Western Orlando Gateway Hotel 8.1 Brand average here: 8.1
Spark by Hilton Orlando near SeaWorld 8.8 Brand average here: 8.3
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Atlanta (GA) United States
Compare these twoBest Western Atlanta-Marietta Ballpark Hotel 9.3 Brand average here: 8.6
Spark by Hilton Atlanta Cumberland Ballpark 9.7 Brand average here: 8.4
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Denver (CO) United States
Compare these twoBest Western Denver East 7.3 Brand average here: 7.3
Spark by Hilton Denver East I 70 7.8 Brand average here: 7.6
Best Western or Spark by Hilton: common questions
Is Best Western or Spark by Hilton better?
On average, Best Western hotels score 8.35/10 from guests and Spark by Hilton hotels 8.35/10. Best Western leads on 3 of the 7 measures we compare. Both average 8.35/10 from guests, so the hotel you pick matters more than the brand.
When both are in the same city, which is rated higher?
In the 53 cities where both have rated hotels, Best Western has the higher average in 20 and Spark by Hilton in 31.
Which brand has newer hotels?
The typical Spark by Hilton hotel opened in 2003, the typical Best Western hotel in 1998.
Do Best Western and Spark by Hilton hotels include free breakfast?
41% of Best Western hotels and 98% of Spark by Hilton hotels list free breakfast, counting hotels with a complete amenity list. Check the page of the hotel you book.
Which brand has more hotels?
StayVersus tracks 1,494 Best Western hotels in 56 countries and 296 Spark by Hilton hotels in 14 countries.
Do Best Western and Spark by Hilton belong to the same company?
No. Best Western belongs to Best Western Hotels & Resorts, Spark by Hilton to Hilton.
More brand match-ups
Updated 14 Oct 2026. Averages over the hotels StayVersus tracks: guest ratings from Agoda (hotels with 5+ reviews), Google ratings from public Google Maps listings (hotels with 20+ reviews). A hotel counts for a brand only when its name confirms it. How we score