B&B Hotels vs SureStay
Averages across 498 B&B Hotels and 397 SureStay hotels, and a head-to-head in the 21 cities where both brands have a hotel.
The short answer
On the numbers: B&B Hotels
B&B Hotels leads on 6 of 7 measures. The gap in average guest rating is small (0.14), so the hotel you pick matters more than the brand.
Every measured fact
Averages over each brand's hotels. A dot marks the better figure.
| B&B Hotels vs SureStay: which hotel brand is better? | B&B Hotels | SureStay |
|---|---|---|
| Guest ratings | ||
| Average guest rating | 8.24 +0.14 | 8.10 |
| Rated 8 or more | 73% +13% | 60% |
| Rated below 7 | 4% | 9% |
| Average Google rating | 4.09/5 +0.21 | 3.88/5 |
| Guest reviews behind the average | 43,762 | 31,554 |
| Same city, head to head (cities where both are rated: 17) | ||
| Cities where it is rated higher | 7 | 5 |
| The hotels | ||
| Hotels tracked | 498 | 397 |
| Countries | 17 | 18 |
| Typical opening year | 2011 | 1997 |
| Built or renovated in the last 10 years | 62% | 71% |
| Usual check-in | 14:00 | 15:00 |
| Usual check-out | 12:00 | 11:00 |
Both brands, same city
The best-rated hotel of each brand in cities where both have one. Open a match-up for the full hotel comparison.
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Paris France
Compare these twoB&B Hotel près de Disneyland Paris 8.5 Brand average here: 7.8
Sure Hotel by Best Western Paris Gare du Nord 7.2 Brand average here: 7.2
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Milan Italy
Compare these twoB&B Hotel Milano City Center Duomo 8.7 Brand average here: 8.4
Jet Hotel, Sure Hotel Collection by Best Western 6.9 Brand average here: 7.9
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Munich Germany
Compare these twoB&B HOTEL Munchen-Schwabing 8.7 Brand average here: 8.0
Sure Hotel by Best Western München Hauptbahnhof 8.0 Brand average here: 8.0
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Rome Italy
Compare these twoB&B Hotel Roma Italia Viminale 8.6 Brand average here: 8.5
Hotel Raffaello - Sure Hotel Collection by Best Western 8.9 Brand average here: 8.9
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Florence Italy
Compare these twoB&B Hotel Firenze Laurus al Duomo 9.0 Brand average here: 8.3
De La Pace- Sure Hotel Collection by Best Western 8.0 Brand average here: 8.0
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Essen Germany
Compare these twoB&B HOTEL Essen-Nord Brand average here: 7.6
Hotel Essener Hof; Sure Hotel Collection by Best Western 8.8 Brand average here: 8.8
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Bordeaux France
Compare these twoB&B Hotel Bordeaux Centre Gare Saint-Jean 8.2 Brand average here: 8.2
Sure Hotel by Best Western Bordeaux Lac 8.2 Brand average here: 8.2
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Nantes France
Compare these twoB&B Hotel NANTES Parc Expos La Beaujoire 7.4 Brand average here: 7.5
Sure Hotel by Best Western Nantes Beaujoire 7.7 Brand average here: 7.7
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Padua Italy
Compare these twoB&B Hotel Padova 8.2 Brand average here: 8.8
Sure Hotel by Best Western Milano 8.4 Brand average here: 8.4
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Calais France
Compare these twoB&B HOTEL Calais Centre St Pierre 8.1 Brand average here: 8.1
Sure Hotel by Best Western Calais Coquelles Tunnel s/ Manche 8.1 Brand average here: 8.1
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Wilhelmshaven Germany
Compare these twoB&B Hotel Wilhelmshaven 9.0 Brand average here: 9.0
Wilhelmshaven Ahoi, Sure Hotel Collection by Best Western 8.1 Brand average here: 8.1
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Genoa Italy
Compare these twoB&B Hotel Genova City Center 8.9 Brand average here: 8.9
Sure Hotel by Best Western Nologo 8.9 Brand average here: 8.9
B&B Hotels or SureStay: common questions
Is B&B Hotels or SureStay better?
On average, B&B Hotels hotels score 8.24/10 from guests and SureStay hotels 8.10/10. B&B Hotels leads on 6 of the 7 measures we compare. The gap in average guest rating is small (0.14), so the hotel you pick matters more than the brand.
When both are in the same city, which is rated higher?
In the 17 cities where both have rated hotels, B&B Hotels has the higher average in 7 and SureStay in 5.
Which brand has newer hotels?
The typical B&B Hotels hotel opened in 2011, the typical SureStay hotel in 1997.
Which brand has more hotels?
StayVersus tracks 498 B&B Hotels hotels in 17 countries and 397 SureStay hotels in 18 countries.
Do B&B Hotels and SureStay belong to the same company?
No. B&B Hotels belongs to B&B Hotels, SureStay to Best Western Hotels & Resorts.
More brand match-ups
Updated 14 Oct 2026. Averages over the hotels StayVersus tracks: guest ratings from Agoda (hotels with 5+ reviews), Google ratings from public Google Maps listings (hotels with 20+ reviews). A hotel counts for a brand only when its name confirms it. How we score