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Best Western Plus vs SureStay

Averages across 1,144 Best Western Plus and 397 SureStay hotels, and a head-to-head in the 75 cities where both brands have a hotel.

Best Western Hotels & Resorts

Best Western Plus

Average guest rating
8.6
Hotels tracked
1,144

Best Western Hotels & Resorts

SureStay

Average guest rating
8.1
Hotels tracked
397

The short answer

On the numbers: Best Western Plus

Best Western Plus leads on 6 of 7 measures. Average guest rating differs by 0.49 points.

Every measured fact

Averages over each brand's hotels. A dot marks the better figure.

Best Western PlusSureStay
Guest ratings
Average guest rating 8.59 +0.49 8.10
Rated 8 or more 89% +29% 60%
Rated below 7 1% 9%
Average Google rating 4.26/5 +0.38 3.88/5
Guest reviews behind the average 111,873 31,554
Same city, head to head (cities where both are rated: 60)
Cities where it is rated higher 46 12
The hotels
Hotels tracked 1,144 397
Countries 59 18
Typical opening year 2008 1997
Built or renovated in the last 10 years 68% 71%
Usual check-in 15:00 15:00
Usual check-out 11:00 11:00
Hotels that list it
Free breakfast 46% 63%
Swimming pool 63% 66%
Gym 74% 41%
Free parking 70% 78%
Pets allowed 9% 16%
Shuttle 20% 13%
Laundry 38% 63%
Hot tub 20% 19%
Restaurant 6% 19%
Bar 70% 63%
Kitchen 1% 13%

Both brands, same city

The best-rated hotel of each brand in cities where both have one. Open a match-up for the full hotel comparison.

Best Western Plus or SureStay: common questions

Is Best Western Plus or SureStay better?

On average, Best Western Plus hotels score 8.59/10 from guests and SureStay hotels 8.10/10. Best Western Plus leads on 6 of the 7 measures we compare. Average guest rating differs by 0.49 points.

When both are in the same city, which is rated higher?

In the 60 cities where both have rated hotels, Best Western Plus has the higher average in 46 and SureStay in 12.

Which brand has newer hotels?

The typical Best Western Plus hotel opened in 2008, the typical SureStay hotel in 1997.

Do Best Western Plus and SureStay hotels include free breakfast?

46% of Best Western Plus hotels and 63% of SureStay hotels list free breakfast, counting hotels with a complete amenity list. Check the page of the hotel you book.

Which brand has more hotels?

StayVersus tracks 1,144 Best Western Plus hotels in 59 countries and 397 SureStay hotels in 18 countries.

Do Best Western Plus and SureStay belong to the same company?

Yes, both belong to Best Western Hotels & Resorts.

More brand match-ups

Updated 13 Oct 2026. Averages over the hotels StayVersus tracks: guest ratings from Agoda (hotels with 5+ reviews), Google ratings from public Google Maps listings (hotels with 20+ reviews). A hotel counts for a brand only when its name confirms it. How we score