ibis vs SureStay
Averages across 1,232 ibis and 397 SureStay hotels, and a head-to-head in the 27 cities where both brands have a hotel.
The short answer
On the numbers: ibis
ibis leads on 5 of 7 measures. The gap in average guest rating is small (0.11), so the hotel you pick matters more than the brand.
Every measured fact
Averages over each brand's hotels. A dot marks the better figure.
| ibis vs SureStay: which hotel brand is better? | ibis | SureStay |
|---|---|---|
| Guest ratings | ||
| Average guest rating | 8.21 +0.11 | 8.10 |
| Rated 8 or more | 71% +11% | 60% |
| Rated below 7 | 3% | 9% |
| Average Google rating | 4.05/5 +0.17 | 3.88/5 |
| Guest reviews behind the average | 418,654 | 31,554 |
| Same city, head to head (cities where both are rated: 22) | ||
| Cities where it is rated higher | 9 | 13 |
| The hotels | ||
| Hotels tracked | 1,232 | 397 |
| Countries | 69 | 18 |
| Typical opening year | 2007 | 1997 |
| Built or renovated in the last 10 years | 57% | 71% |
| Usual check-in | 14:00 | 15:00 |
| Usual check-out | 12:00 | 11:00 |
| Hotels that list it | ||
| Free breakfast | 3% | 63% |
| Swimming pool | 19% | 66% |
| Gym | 26% | 41% |
| Free parking | 51% | 78% |
| Pets allowed | 26% | 16% |
| Shuttle | 29% | 13% |
| Laundry | 91% | 63% |
| Hot tub | 2% | 19% |
| Restaurant | 32% | 19% |
| Bar | 97% | 63% |
| Kitchen | 19% | 13% |
Both brands, same city
The best-rated hotel of each brand in cities where both have one. Open a match-up for the full hotel comparison.
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Paris France
Compare these twoibis Paris Bastille Faubourg-Saint-Antoine 11eme 9.0 Brand average here: 7.8
Sure Hotel by Best Western Paris Gare du Nord 7.2 Brand average here: 7.2
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London United Kingdom
Compare these twoIbis London Canning Town 8.8 Brand average here: 8.2
Queensway Hotel, Sure Hotel Collection by Best Western 7.2 Brand average here: 7.2
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Bangkok Thailand
Compare these twoIbis Bangkok Sukhumvit 24 8.9 Brand average here: 8.5
SimpleStay Chatuchak, SureStay Collection by Best Western 9.1 Brand average here: 9.1
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Munich Germany
Compare these twoIbis Muenchen City Arnulfpark 8.5 Brand average here: 8.3
Sure Hotel by Best Western München Hauptbahnhof 8.0 Brand average here: 8.0
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Bordeaux France
Compare these twoibis Bordeaux Centre Gare Saint-Jean Euratlantique 8.6 Brand average here: 8.3
Sure Hotel by Best Western Bordeaux Lac 8.2 Brand average here: 8.2
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Milan Italy
Compare these twoIbis Milano Centro Hotel 7.9 Brand average here: 7.7
Jet Hotel, Sure Hotel Collection by Best Western 6.9 Brand average here: 7.9
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Nantes France
Compare these twoibis Nantes La Beaujoire Parc Expo 8.9 Brand average here: 8.3
Sure Hotel by Best Western Nantes Beaujoire 7.7 Brand average here: 7.7
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Caen France
Compare these twoibis Caen Centre 8.8 Brand average here: 8.8
Sure Hotel by Best Western Caen Memorial 8.4 Brand average here: 8.4
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Carlisle United Kingdom
Compare these twoibis Carlisle City Centre 8.5 Brand average here: 8.5
Crown & Mitre Hotel; Sure Hotel Collection by Best Western 8.4 Brand average here: 8.2
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Beziers France
Compare these twoibis Béziers Est Méditerranée 6.8 Brand average here: 6.8
Sure Hotel by Best Western Beziers Le Monestie 9.4 Brand average here: 9.4
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Anglet France
Compare these twoibis Biarritz-Anglet Aéroport 8.3 Brand average here: 8.3
Sure Hotel by Best Western Biarritz Aeroport 8.4 Brand average here: 8.4
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Pattaya Thailand
Compare these twoIbis Pattaya 8.3 Brand average here: 8.3
SureStay Plus by Best Western T Pattaya 8.7 Brand average here: 8.7
ibis or SureStay: common questions
Is ibis or SureStay better?
On average, ibis hotels score 8.21/10 from guests and SureStay hotels 8.10/10. ibis leads on 5 of the 7 measures we compare. The gap in average guest rating is small (0.11), so the hotel you pick matters more than the brand.
When both are in the same city, which is rated higher?
In the 22 cities where both have rated hotels, ibis has the higher average in 9 and SureStay in 13.
Which brand has newer hotels?
The typical ibis hotel opened in 2007, the typical SureStay hotel in 1997.
Do ibis and SureStay hotels include free breakfast?
3% of ibis hotels and 63% of SureStay hotels list free breakfast, counting hotels with a complete amenity list. Check the page of the hotel you book.
Which brand has more hotels?
StayVersus tracks 1,232 ibis hotels in 69 countries and 397 SureStay hotels in 18 countries.
Do ibis and SureStay belong to the same company?
No. ibis belongs to Accor, SureStay to Best Western Hotels & Resorts.
More brand match-ups
Updated 12 Oct 2026. Averages over the hotels StayVersus tracks: guest ratings from Agoda (hotels with 5+ reviews), Google ratings from public Google Maps listings (hotels with 20+ reviews). A hotel counts for a brand only when its name confirms it. How we score