Best Western vs SureStay
Averages across 1,494 Best Western and 397 SureStay hotels, and a head-to-head in the 66 cities where both brands have a hotel.
The short answer
On the numbers: Best Western
Best Western leads on 5 of 7 measures. Average guest rating differs by 0.25 points.
Every measured fact
Averages over each brand's hotels. A dot marks the better figure.
| Best Western vs SureStay: which hotel brand is better? | Best Western | SureStay |
|---|---|---|
| Guest ratings | ||
| Average guest rating | 8.35 +0.25 | 8.10 |
| Rated 8 or more | 77% +17% | 60% |
| Rated below 7 | 2% | 9% |
| Average Google rating | 4.09/5 +0.21 | 3.88/5 |
| Guest reviews behind the average | 156,862 | 31,554 |
| Same city, head to head (cities where both are rated: 50) | ||
| Cities where it is rated higher | 32 | 16 |
| The hotels | ||
| Hotels tracked | 1,494 | 397 |
| Countries | 56 | 18 |
| Typical opening year | 1998 | 1997 |
| Built or renovated in the last 10 years | 56% | 71% |
| Usual check-in | 15:00 | 15:00 |
| Usual check-out | 11:00 | 11:00 |
| Hotels that list it | ||
| Free breakfast | 41% | 59% |
| Swimming pool | 51% | 65% |
| Gym | 56% | 44% |
| Free parking | 71% | 79% |
| Pets allowed | 13% | 15% |
| Shuttle | 21% | 12% |
| Laundry | 52% | 71% |
| Hot tub | 23% | 18% |
| Restaurant | 15% | 26% |
| Bar | 73% | 65% |
| Kitchen | 8% | 12% |
Both brands, same city
The best-rated hotel of each brand in cities where both have one. Open a match-up for the full hotel comparison.
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Paris France
Compare these twoBest Western 11BAUER Paris Saint-Ouen 9.3 Brand average here: 8.2
Sure Hotel by Best Western Paris Gare du Nord 7.2 Brand average here: 7.2
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Los Angeles (CA) United States
Compare these twoBest Western Norwalk Inn 8.6 Brand average here: 8.1
SureStay by Best Western Santa Monica 8.8 Brand average here: 7.6
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Bangkok Thailand
Compare these twoBest Western Matter Tiwanon Hotel 9.8 Brand average here: 8.9
SimpleStay Chatuchak, SureStay Collection by Best Western 9.1 Brand average here: 9.1
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London United Kingdom
Compare these twoBest Western Buckingham Palace Road 8.4 Brand average here: 8.0
Queensway Hotel, Sure Hotel Collection by Best Western 7.2 Brand average here: 7.2
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Phoenix (AZ) United States
Compare these twoBest Western Downtown Phoenix 8.7 Brand average here: 8.2
SureStay Plus by Best Western Mesa Superstition Springs 8.1 Brand average here: 7.4
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Rome Italy
Compare these twoBest Western Hotel Piccadilly 8.4 Brand average here: 7.8
Hotel Raffaello - Sure Hotel Collection by Best Western 8.9 Brand average here: 8.9
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San Antonio (TX) United States
Compare these twoBest Western Medical Center North Inn & Suites Near Six Flags 10.0 Brand average here: 8.2
SureStay Plus by Best Western San Antonio Fiesta Inn 8.5 Brand average here: 7.5
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Houston (TX) United States
Compare these twoBest Western Sugarland Inn 8.2 Brand average here: 8.0
SureStay Plus by Best Western Humble 9.0 Brand average here: 8.9
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Milan Italy
Compare these twoBest Western Hotel City 8.8 Brand average here: 8.4
Jet Hotel, Sure Hotel Collection by Best Western 6.9 Brand average here: 7.9
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San Jose (CA) United States
Compare these twoBest Western University Inn Santa Clara 8.5 Brand average here: 8.2
SureStay Plus by Best Western Santa Clara Silicon Valley 8.4 Brand average here: 7.7
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San Francisco (CA) United States
Compare these twoBest Western Corte Madera Inn 8.8 Brand average here: 8.2
SureStay by Best Western San Rafael 8.6 Brand average here: 7.9
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Chicago (IL) United States
Compare these twoBest Western River North Hotel 8.1 Brand average here: 7.6
Hotel Chicago West Loop, SureStay Collection by Best Western 8.1 Brand average here: 8.1
Best Western or SureStay: common questions
Is Best Western or SureStay better?
On average, Best Western hotels score 8.35/10 from guests and SureStay hotels 8.10/10. Best Western leads on 5 of the 7 measures we compare. Average guest rating differs by 0.25 points.
When both are in the same city, which is rated higher?
In the 50 cities where both have rated hotels, Best Western has the higher average in 32 and SureStay in 16.
Which brand has newer hotels?
They are about the same age: the typical hotel of each brand opened in 1998.
Do Best Western and SureStay hotels include free breakfast?
41% of Best Western hotels and 59% of SureStay hotels list free breakfast, counting hotels with a complete amenity list. Check the page of the hotel you book.
Which brand has more hotels?
StayVersus tracks 1,494 Best Western hotels in 56 countries and 397 SureStay hotels in 18 countries.
Do Best Western and SureStay belong to the same company?
Yes, both belong to Best Western Hotels & Resorts.
More brand match-ups
Updated 14 Oct 2026. Averages over the hotels StayVersus tracks: guest ratings from Agoda (hotels with 5+ reviews), Google ratings from public Google Maps listings (hotels with 20+ reviews). A hotel counts for a brand only when its name confirms it. How we score